According to the relevant requirements of the national education steering committee for Master of Tourism Administration (MTA), and taking into consideration of the professional research directions and curriculum, our curriculum system set up for MTA international students consists of two parts: the core compulsory courses and the direction elective courses.
The core compulsory courses: includes tourism English, tourism Chinese, the economic analysis in tourism industry, development and management of tourism destination, tourism marketing for Chinese tourists, tourism planning and strategies, China's tourist service management, tourism policies and regulations, smart tourism, with a total of 9 courses and 27 credits.
With respect to the direction elective courses, the students can choose the corresponding courses according to their own research directions, and each research direction shall have no less than 2 courses with 4 credits in total, for which the trans-disciplinary course selection is allowed.
Course Category | Course Name | Total Hours | Credits | Semester | Evaluation Methods | Minimum Number of Required Courses and Credits |
---|---|---|---|---|---|---|
Core Compulsory Courses | Tourism English | 48 | 3 | 1 | Test | Compulsory Courses(27 Credits) |
Tourism Chinese | 48 | 3 | 1 | Test | ||
Principles of Tourism(Bilingual) | 48 | 3 | 1 | Test | ||
Tourism Economics | 48 | 3 | 1 | Test &Term Paper | ||
Service and Management of Travel Agency | 48 | 3 | 1 | Test &Term Paper | ||
Management and Development of Tourism Destination | 48 | 3 | 1 | Test &Term Paper | ||
Tourism Planning and Strategies | 48 | 3 | 1 | Test &Term Paper | ||
Tourism Marketing | 48 | 3 | 1 | Test &Term Paper | ||
Tourism E-Commerce | 48 | 3 | 2 | Test &Term Paper | ||
Source Country Profile | 48 | 3 | 2 | Test &Term Paper | ||
Optional Courses | Study on China-ASEAN Cross-Border Tourism Market | 32 | 2 | 2、3 | Examine | Take at least 2 Courses in each direction, no less than 4 credits |
Tourism and Trade Between China and ASEAN | 32 | 2 | 2、3 | Examine | ||
Cross-Culture Communication and Tourism Management | 32 | 2 | 2、3 | Examine | ||
International Tourism Safety and Management | 32 | 2 | 2、3 | Examine | ||
Analysis on Tourist Consumer Psychology and Behaviors | 32 | 2 | 2、3 | Examine | ||
Travel Service and Etiquette | 32 | 2 | 2、3 | Examine | ||
Human Resource Development and Management for International Hotel | 32 | 2 | 2、3 | Examine | ||
Management Strategies for International Hotel | 32 | 2 | 2、3 | Examine | ||
Tourism Development and Management of Cultural Heritage | 32 | 2 | 2、3 | Examine | ||
Theory and Practice of Tourism Planning | 32 | 2 | 2、3 | Examine | ||
Compulsory Part | Seminar in Tourism | 1 | 2 | 2 credits | ||
Professional Practice | 1 | 2 |
根据全国旅游管理硕士专业学位(MTA)教育指导委员会的有关要求,及所设置的专业研究方向与课程,我校MTA留学生教育设置的课程体系包括核心必修课程和方向选修课程两大部分。
核心必修课程:包括旅游英语、旅游汉语、旅游产业经济分析、旅游目的地开发与管理、中国游客旅游营销、旅游规划与战略、中国游客服务管理、旅游政策与法规、旅游信息与管理,共9门课程,计27学分。
方向选修课程,学生可根据自己的研究方向选择相应课程,每一研究方向应不少于2门课程,共计4个学分,可跨专业方向选课。
课程类别 | 课程名称 | 总学时 | 学分 | 开课学期 | 考核方式 | 最低需修 课程门数及学分 |
---|---|---|---|---|---|---|
核 心 必 修 课 程 |
旅游英语 | 48 | 3 | 1 | Test | 所有课程 均需修读 (27学分) |
旅游汉语 | 48 | 3 | 1 | 考试 | ||
旅游学原理(双语) | 48 | 3 | 1 | 考试 | ||
旅游经济学 | 48 | 3 | 1 | 考试、论文 | ||
旅行社服务与管理 | 48 | 3 | 1 | 考试、论文 | ||
旅游目的地开发与管理 | 48 | 3 | 1 | 考试、论文 | ||
旅游规划与策划 | 48 | 3 | 1 | 考试、论文 | ||
旅游市场营销 | 48 | 3 | 1 | 考试、论文 | ||
旅游电子商务 | 48 | 3 | 2 | 考试、论文 | ||
客源国概况 | 48 | 3 | 2 | 考试、论文 | ||
方 向 选 修 课 程 |
中国-东盟跨境旅游市场研究 | 32 | 2 | 2、3 | 考查 | 每个方向 至少选修 2门课、 不少于4学分 |
中国东盟旅游与贸易 | 32 | 2 | 2、3 | 考查 | ||
跨文化交际与旅游管理 | 32 | 2 | 2、3 | 考查 | ||
国际旅游安全管理 | 32 | 2 | 2、3 | 考查 | ||
游客消费心理及行为分析 | 32 | 2 | 2、3 | 考查 | ||
旅游服务与礼仪 | 32 | 2 | 2、3 | 考查 | ||
国际酒店人力资源开发与管理 | 32 | 2 | 2、3 | 考查 | ||
国际酒店管理战略 | 32 | 2 | 2、3 | 考查 | ||
文化遗产旅游开发与管理 | 32 | 2 | 2、3 | 考查 | ||
旅游策划理论与实务 | 32 | 2 | 2、3 | 考查 | ||
必修 环节 |
旅游系列专题讲座 | 1 | 2 | 2学分 | ||
专业实践 | 1 | 2 |