Contact Us

  • Tel. No.:+86 773 5896378
  • Email: 135059375@qq.com
  • Mailing Address: College of Tourism & Landscape Architecture,Guilin University of Technology, No. 319, Yanshan Street, Yanshan District, Guilin City, Guangxi Province
  • Post Code :541006
  • Location:

Curriculum Setting


According to the relevant requirements of the national education steering committee for Master of Tourism Administration (MTA), and taking into consideration of the professional research directions and curriculum, our curriculum system set up for MTA international students consists of two parts: the core compulsory courses and the direction elective courses.

  • The core compulsory courses: includes tourism English, tourism Chinese, the economic analysis in tourism industry, development and management of tourism destination, tourism marketing for Chinese tourists, tourism planning and strategies, China's tourist service management, tourism policies and regulations, smart tourism, with a total of 9 courses and 27 credits.

  • With respect to the direction elective courses, the students can choose the corresponding courses according to their own research directions, and each research direction shall have no less than 2 courses with 4 credits in total, for which the trans-disciplinary course selection is allowed.

Course Category Course Name Total Hours Credits Semester Evaluation Methods Minimum Number of Required Courses and Credits
Core Compulsory Courses Tourism English 48 3 1 Test Compulsory Courses(27 Credits)
Tourism Chinese 48 3 1 Test
Principles of Tourism(Bilingual) 48 3 1 Test
Tourism Economics 48 3 1 Test &Term Paper
Service and Management of Travel Agency 48 3 1 Test &Term Paper
Management and Development of Tourism Destination 48 3 1 Test &Term Paper
Tourism Planning and Strategies 48 3 1 Test &Term Paper
Tourism Marketing 48 3 1 Test &Term Paper
Tourism E-Commerce 48 3 2 Test &Term Paper
Source Country Profile 48 3 2 Test &Term Paper
Optional Courses Study on China-ASEAN Cross-Border Tourism Market 32 2 2、3 Examine Take at least 2 Courses in each direction, no less than 4 credits
Tourism and Trade Between China and ASEAN 32 2 2、3 Examine
Cross-Culture Communication and Tourism Management 32 2 2、3 Examine
International Tourism Safety and Management 32 2 2、3 Examine
Analysis on Tourist Consumer Psychology and Behaviors 32 2 2、3 Examine
Travel Service and Etiquette 32 2 2、3 Examine
Human Resource Development and Management for International Hotel 32 2 2、3 Examine
Management Strategies for International Hotel 32 2 2、3 Examine
Tourism Development and Management of Cultural Heritage 32 2 2、3 Examine
Theory and Practice of Tourism Planning 32 2 2、3 Examine
Compulsory Part Seminar in Tourism
1 2
2 credits
Professional Practice
1 2
 

课程设置(见附表)


根据全国旅游管理硕士专业学位(MTA)教育指导委员会的有关要求,及所设置的专业研究方向与课程,我校MTA留学生教育设置的课程体系包括核心必修课程和方向选修课程两大部分。

  • 核心必修课程:包括旅游英语、旅游汉语、旅游产业经济分析、旅游目的地开发与管理、中国游客旅游营销、旅游规划与战略、中国游客服务管理、旅游政策与法规、旅游信息与管理,共9门课程,计27学分。

  • 方向选修课程,学生可根据自己的研究方向选择相应课程,每一研究方向应不少于2门课程,共计4个学分,可跨专业方向选课。

课程类别 课程名称 总学时 学分 开课学期 考核方式 最低需修
课程门数及学分





旅游英语 48 3 1 Test 所有课程
均需修读
(27学分)
旅游汉语 48 3 1 考试
旅游学原理(双语) 48 3 1 考试
旅游经济学 48 3 1 考试、论文
旅行社服务与管理 48 3 1 考试、论文
旅游目的地开发与管理 48 3 1 考试、论文
旅游规划与策划 48 3 1 考试、论文
旅游市场营销 48 3 1 考试、论文
旅游电子商务 48 3 2 考试、论文
客源国概况 48 3 2 考试、论文





中国-东盟跨境旅游市场研究 32 2 2、3 考查 每个方向
至少选修
2门课、
不少于4学分
中国东盟旅游与贸易 32 2 2、3 考查
跨文化交际与旅游管理 32 2 2、3 考查
国际旅游安全管理 32 2 2、3 考查
游客消费心理及行为分析 32 2 2、3 考查
旅游服务与礼仪 32 2 2、3 考查
国际酒店人力资源开发与管理 32 2 2、3 考查
国际酒店管理战略 32 2 2、3 考查
文化遗产旅游开发与管理 32 2 2、3 考查
旅游策划理论与实务 32 2 2、3 考查
必修
环节
旅游系列专题讲座
1 2
2学分
专业实践
1 2